Brand system · Documentation

PDP Hero Block Visual Guidelines

Consistent, premium, clinical product presentation across all PDPs (AU + USA). Aligned with the Unified Brand Style Guide, HomepageHeroLabVerified, and HeroProductImageGuidelines.

1. Visual Style Requirements

PDP hero photography must feel like precision engineering equipment — not consumer lifestyle imagery.

  • Clean, clinical, high-resolution product photography
  • Soft, diffused lighting with minimal shadows
  • Background: pure white (#FFFFFF) or Hydrogen Grey-Blue (#F9FBFC)
  • Subtle, controlled reflections allowed
  • No gradients
  • No dramatic shadows
  • No lifestyle imagery
  • No human subjects
  • No environmental backgrounds

2. Product Positioning

  • Angle: 15–25° three-quarter view
  • Framing: centered vertically, slightly right-weighted horizontally
  • Scale: product occupies 50–60% of the right column
  • Cropping: full product visible — no edge cuts
  • Consistency: identical angle, lighting, and framing across every model

This ensures visual continuity across all PDPs and homepage hero variants.

3. Hero Layout Structure

Desktop layout:

  • Left column: product name, short engineering summary, trust badge row, price, CTA buttons
  • Right column: product hero image (following these guidelines)
  • Mobile layout: product image appears above headline, full-width, centered
  • Trust badges appear directly below the headline on mobile
  • CTA buttons stack vertically on mobile

4. Trust Badge Integration

The PDP hero must include the following badges from the TrustBadgeLibrary, placed directly under the product name and engineering summary:

  • Lab-Verified 99.991% H₂ Purity — QTT Report LH2025050017
  • Zero Ozone · Zero CO — Independently Tested
  • 90-Day Full Refund Guarantee
  • 24-Month Warranty Included

5. Color & Material Accuracy

  • Hydrogen Blue (#00AEEF) accents must render accurately
  • Stainless steel and white polymer surfaces must be true-to-life
  • No artificial color enhancements
  • No filters
  • No saturation boosts
  • No added reflections or glow effects

The product must look exactly like the device customers receive.

6. File Requirements

  • Format: PNG or WebP
  • Resolution: minimum 2000px width
  • Compression: lossless or high-quality
  • Retina-ready: provide 2× resolution
  • Transparency: not required

7. Forbidden Elements (Critical)

The PDP hero image must NOT include:

  • Any OEM branding
  • Any factory logos
  • Any model numbers from lab reports
  • Any client names
  • Any background environments
  • Any medical imagery
  • Any people
  • Any accessories not included with the product

This ensures sanitization and compliance.

8. Component Library

These guidelines are exported as PDPHeroBlockVisualGuidelines and referenced by PDP hero blocks, HomepageHeroLabVerified, AU + USA homepage variants, and future product launches. All future PDP hero blocks must satisfy these rules before shipping.