PDP Hero Block Visual Guidelines
Consistent, premium, clinical product presentation across all PDPs (AU + USA). Aligned with the Unified Brand Style Guide, HomepageHeroLabVerified, and HeroProductImageGuidelines.
1. Visual Style Requirements
PDP hero photography must feel like precision engineering equipment — not consumer lifestyle imagery.
- Clean, clinical, high-resolution product photography
- Soft, diffused lighting with minimal shadows
- Background: pure white (#FFFFFF) or Hydrogen Grey-Blue (#F9FBFC)
- Subtle, controlled reflections allowed
- No gradients
- No dramatic shadows
- No lifestyle imagery
- No human subjects
- No environmental backgrounds
2. Product Positioning
- Angle: 15–25° three-quarter view
- Framing: centered vertically, slightly right-weighted horizontally
- Scale: product occupies 50–60% of the right column
- Cropping: full product visible — no edge cuts
- Consistency: identical angle, lighting, and framing across every model
This ensures visual continuity across all PDPs and homepage hero variants.
3. Hero Layout Structure
Desktop layout:
- Left column: product name, short engineering summary, trust badge row, price, CTA buttons
- Right column: product hero image (following these guidelines)
- Mobile layout: product image appears above headline, full-width, centered
- Trust badges appear directly below the headline on mobile
- CTA buttons stack vertically on mobile
4. Trust Badge Integration
The PDP hero must include the following badges from the TrustBadgeLibrary, placed directly under the product name and engineering summary:
- Lab-Verified 99.991% H₂ Purity — QTT Report LH2025050017
- Zero Ozone · Zero CO — Independently Tested
- 90-Day Full Refund Guarantee
- 24-Month Warranty Included
5. Color & Material Accuracy
- Hydrogen Blue (#00AEEF) accents must render accurately
- Stainless steel and white polymer surfaces must be true-to-life
- No artificial color enhancements
- No filters
- No saturation boosts
- No added reflections or glow effects
The product must look exactly like the device customers receive.
6. File Requirements
- Format: PNG or WebP
- Resolution: minimum 2000px width
- Compression: lossless or high-quality
- Retina-ready: provide 2× resolution
- Transparency: not required
7. Forbidden Elements (Critical)
The PDP hero image must NOT include:
- Any OEM branding
- Any factory logos
- Any model numbers from lab reports
- Any client names
- Any background environments
- Any medical imagery
- Any people
- Any accessories not included with the product
This ensures sanitization and compliance.
8. Component Library
These guidelines are exported as PDPHeroBlockVisualGuidelines and referenced by PDP hero blocks, HomepageHeroLabVerified, AU + USA homepage variants, and future product launches. All future PDP hero blocks must satisfy these rules before shipping.