Hero Product Image Guidelines

1. Image Style Requirements

Hero product photography must feel like premium engineering equipment — not consumer lifestyle.

• Clean, clinical, high-resolution product photography
• Soft, diffused lighting with minimal shadows
• Background: pure white (#FFFFFF) or Hydrogen Grey-Blue (#F9FBFC)
• Subtle, controlled reflections allowed
• No gradients
• No dramatic shadows
• No lifestyle imagery
• No human subjects
• No environmental backgrounds

2. Product Positioning

• Angle: 15–25° three-quarter view
• Framing: centered vertically, slightly right-weighted horizontally
• Scale: product occupies 55–65% of the right column
• Cropping: no clipped edges — full product visible
• Consistency: identical angle and framing across every model

This creates a unified visual identity across all PDPs and homepage hero variants.

3. Image Composition Rules

• Right column: product image
• Left column: headline, subheadline, trust badges, CTAs
• Spacing: 40–60px margin between text and image
• Mobile: product image appears above headline, full-width, centered

Keeps the hero layout balanced and conversion-focused.

4. Color & Material Accuracy

• Hydrogen Blue (#00AEEF) accents must render accurately
• Stainless steel and white polymer surfaces must be true-to-life
• No artificial color enhancements
• No filters
• No saturation boosts

The product must look exactly like the real device customers receive.

5. File Requirements

• Format: PNG or WebP
• Resolution: minimum 2000px width
• Compression: lossless or high-quality
• Transparency: not required
• Retina-ready: provide 2× resolution for high-density displays

6. Forbidden Elements (Critical)

The hero image must NOT include:

• Any OEM branding
• Any factory logos
• Any model numbers from lab reports
• Any client names
• Any background environments
• Any medical imagery
• Any people
• Any accessories not included with the product

This ensures sanitisation and compliance.